Unveiling the Success Story of Pulse Candy: From Re 1 Sweet to Multi-Crore Revenue Marvel by DS Group
Summary Pulse Candy is a flagship confectionery brand launched by India’s DS Group in 2015, which rapidly transformed the traditionally stagnant hard-boiled candy market through its innovative flavor profile, affordable pricing, and distinctive marketing strategy. Introduced at the unique price point of Re 1 per piece, Pulse Candy combined sweet and tangy masala flavors tailored […]
